Got sent this…

An article in Advertising Age (must be registered on AdAge to read, or find it in the press section of bettybeauty.com) describes how Betty came to be: the creator, Nanci Jarecki, first had the idea when visiting a salon in Rome where she witnessed female customers being handed little brown bags, with “such delight,” as they left the salon. In those bags, dye to match their Bettys to their Wilmas. From there, the research and development began with casual studies by a gynecologist, who reported that not one person had matching hair down there, and salon workers, who reported that many customers were interested but had “sensitivity” concerns. via

It is an intriguing idea if you’re into that. My first question was regarding the safety of dying your pubic hair. But also where did Nancy Jarecki come up with the name “Betty” for the product? I also wonder if this is just another example of how women are being cajoled into changing themselves not because they want to but because someone else wants them to.  I don’t necessarily get that feeling from the website.

Definitely food for thought…